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BMW DriveNow


DriveNow Carsharing is a mobility concept developed by BMW i, MINI and SIXT. DriveNow provides premium carsharing services in several cities in Germany and North America. As of December 2013, DriveNow operates over 2,350 vehicles, which serve six cities worldwide and over 215,000 customers.
DriveNow offers car sharing in the premium segment with a free floating concept. Users do not have to return the cars to a particular station; they can rent the DriveNow cars anywhere in the entire business area. Furthermore, they can end their booking free of charge by leaving the car at any public parking space in the business area.

  • Website
  • Country: Germany
  • Sectors:
    • Car industry
  • Maturity level: Start-up

Explore the Archetypes linked to this case

Combined strategies

Circular Value Creation Strategies

  • Optimal product use
    Optimal product use

    Decreasing the amount of products needed for delivering a given amount of value. This can be realized in several ways, e.g. by shared use, by extension of the product’s lifetime,...  

Value Proposition Strategies

  • Product Service System – use oriented
    Product Service System – use oriented

    Product-service system focused on the provision of a service by renting/leasing a product (e.g. rental of cleaning equipment)

  • Asset sharing
    Asset sharing

    Generating customer value by enabling the shared use of their assets 

  • On demand
    On demand

    Production on demand, eliminating unused stocks.

  • Branding (eco/premium)
    Branding (eco/premium)

    Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

Value network strategies

  • Platform (online, other)
    Platform (online, other)

    An online or on-site solution to facilitate matching of supply and demand of materials or assets (e.g. product sharing, material exchange, reuse, etc.)