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If car sharing could be a success, so could buggy sharing. This thought led to Frank Verheijden championing the idea. And in 2014, Buggybooker started commercially sharing children's buggies. In the run up to this moment, they prepared by collaborating with the city of Leuven on thorough trials with a test buggy.
Appreciation levels were high in terms of market potential. One the one hand, there are more grandparents taking their children out for excursions and, on the other, the comfort of Buggybooker is also highly valued. Young parents have also changed their approach to their free-time experiences. Time is scarce and experiences are becoming more valuable and young people want to use the time they have as efficiently as possible. With as little hassle as possible.

  • Website
  • Country: Belgium
  • Sectors:
    • Mobility
  • Maturity level: Start-up

Explore the Archetypes linked to this case

Combined strategies

Circular Value Creation Strategies

  • Optimal product use
    Optimal product use

    Decreasing the amount of products needed for delivering a given amount of value. This can be realized in several ways, e.g. by shared use, by extension of the product’s lifetime,...  

Value Proposition Strategies

  • Product Service System – use oriented
    Product Service System – use oriented

    Product-service system focused on the provision of a service by renting/leasing a product (e.g. rental of cleaning equipment)

Value network strategies

  • Platform (online, other)
    Platform (online, other)

    An online or on-site solution to facilitate matching of supply and demand of materials or assets (e.g. product sharing, material exchange, reuse, etc.)