Warning: To enhance the user experience on this site we use cookies.


CleanCup is a French organization which has generated a new solution of refreshment for campuses, businesses, companies and communities. It automatically distributes and recuperates reusable cups in a sustainable way. The company firstly analyses the ecological impact of drinking in the given premise to give a summary document with recommendations to improving it. It then aids in the installation of CleanCup, which distributes, collects and automatically washes on site the customized, reusable cups. CleanCup is monitored remotely for the provision of personalized follow-ups based on consumption patterns, and to maintain the optimum sanitary conditions of the equipment. CleanCup essentially optimizes the use of drinking cups by decreasting the amount of cups needed to deliver refreshments to the same amount of people. It encourages shared use and the reuse of cups which decreases waste. By offering personalized analysis, CleanCup generates a collaborative relationship with its customers.

  • Website
  • Country: France
  • Sectors:
    • Food
  • Maturity level: Growing

Explore the Archetypes linked to this case

Combined strategies

Circular Value Creation Strategies

  • Reuse

    The common use of a product  (or product parts) spread over sequential timeframes.

  • Optimal product use
    Optimal product use

    Decreasing the amount of products needed for delivering a given amount of value. This can be realized in several ways, e.g. by shared use, by extension of the product’s lifetime,...  

Value Proposition Strategies

  • Product Service System – product oriented
    Product Service System – product oriented

    Product-service system focused on the extension of services around a product (e.g. repair service, extended warranty,...).

  • Branding (eco/premium)
    Branding (eco/premium)

    Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

Value network strategies

  • Value chain collaboration
    Value chain collaboration

    Organisation in which the company effectively collaborates with customers and/or suppliers to create and capture value, going beyond the classical business model.