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Tarkett - Desso produces, sells and services recyclable carpet tiles for the commercial market.

Using Cradle-to-Cradle© principles, Desso has redesigned the bitumen-based tile into a fully recyclable tile with a polyolefin-based backing. After take-back, the yarn is separated from the backing, and both streams are recycled: the caprolactam yarn is recycled by Desso's supplier Aquafil into new yarn (Econyl©), while the old backings are recycled into new backing material at Desso's production facility. Lime filler material is sourced from the by-product of a local drinking water production plant.

The backing from old bitumen-based carpet tiles can be recovered as well, although in a less efficient way. The bitumen backings are sold for recovery in the road and roofing industry.

Desso has a take back offer for old carpet tiles, allowing customers to have their waste tiles recycled instead of incinerated. In addition, Desso also developed a service model for carpet tiles together with a partner, an industrial cleaning company. The model ensures customers of care-free, clean carpet at a lower total cost of ownership compared to the traditional sales model. Cleaning and repair of tiles is included in the service. At the end of the contract, the tiles are recovered by Desso.

In 2018, 50% of Desso's production consists of the new backing, with further growth to 100% forecasted by 2021. The service model has not yet become mainstream, but significant growth is expected the coming years.

  • Website
  • Country: Netherlands
  • Sectors:
    • Commercial textiles
  • Maturity level: Growing

Explore the Archetypes linked to this case

Combined strategies

Circular Value Creation Strategies

  • Material Recycling
    Material Recycling

    The valorization of industrial production residues or materials from end of life products into the same or other production chains

  • Optimal product use
    Optimal product use

    Decreasing the amount of products needed for delivering a given amount of value. This can be realized in several ways, e.g. by shared use, by extension of the product’s lifetime,...  

  • Substitution

    Replace scarce / toxic / high impact material with more sustainable alternative.

Value Proposition Strategies

  • Product Service System – use oriented
    Product Service System – use oriented

    Product-service system focused on the provision of a service by renting/leasing a product (e.g. rental of cleaning equipment)

  • Branding (eco/premium)
    Branding (eco/premium)

    Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

Value network strategies

  • Industrial Symbiosis
    Industrial Symbiosis

    The waste stream of one company is used as input for other company/companies, usually in a specific regional setting.

  • Take back management
    Take back management

    Logistics  / establishing network collaboration for taking back end-of-life products from the customer, enabling the execution of a circular value creation strategy

  • Value chain collaboration
    Value chain collaboration

    Organisation in which the company effectively collaborates with customers and/or suppliers to create and capture value, going beyond the classical business model.