Warning: To enhance the user experience on this site we use cookies.


Fairphone is a social enterprise with the aim to develop a smartphone designed and produced with minimal harm to people and planet. The main motivation for founding Fairphone was to develop a mobile device which does not contain conflict minerals and with fair labor conditions for the workforce along the supply chain.
The fairphone is a a smart phone that is built to last using open, responsible design. It adresses the full lifespan of mobile phones, including use, reuse and safe recycling.
The project raised money for the initial batch of phones through pre-orders, reaching the required 5000 on 5 June 2013. The project proceeded to sell all 25,000 of its initial production run on 13 November 2013, via pre-orders, nearly a month in advance of the revised release date. A second production run of 35,000 phones was released for sale on 21 May 2014. A follow-up model, the Fairphone 2, is designed for modularity and repairability, further increasing its circularity.

  • Website
  • Country: Netherlands
  • Sectors:
    • Electronics
  • Maturity level: Growing

Combined strategies

Circular Value Creation Strategies

  • Repair

    The correction of a specified fault to prolong the product’s lifetime.

  • Optimal product use
    Optimal product use

    Decreasing the amount of products needed for delivering a given amount of value. This can be realized in several ways, e.g. by shared use, by extension of the product’s lifetime,...  

  • Substitution

    Replace scarce / toxic / high impact material with more sustainable alternative.

Value Proposition Strategies

  • Branding (eco/premium)
    Branding (eco/premium)

    Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

Value network strategies

  • Value network collaboration
    Value network collaboration

    Collaboration between different companies / government bodies, local communities, NGOs throughout the value network to achieve a common goal