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Festicup produces cups made of synthetic glass. They are barely distinguishable from regular glass and have been developed to keep beverage temperatures optimal to the customer's wishes for  longer than disposable cups. The cups can be printed on adding a personalised touch. The product significantly reduces waste at events by offering a reusable alternative to the generic, throwable plastic cups. Here commercial plastics and disposable materials have been subsituted by a sustainable alternative. The synthetic glass is dureable and recyclable given it is made up of 100% virgin materials. An efficient and continuous production process ensures that the cups are perfectly stackable, reusable, userfriendly, durable, recyclable and unbreakable. By using reusable cups, customers may also experience reduced costs in the long run, by preventing the continuous purchasing of new cups per event. By making them easily stackable, their storage and use can be optimized, which can further minimize transport space and emissions.

  • Website
  • Country: Belgium
  • Sectors:
    • Food
  • Maturity level:

Explore the Archetypes linked to this case

Combined strategies

Circular Value Creation Strategies

  • Material Recycling
    Material Recycling

    The valorization of industrial production residues or materials from end of life products into the same or other production chains

  • Reuse

    The common use of a product  (or product parts) spread over sequential timeframes.

  • Optimal product use
    Optimal product use

    Decreasing the amount of products needed for delivering a given amount of value. This can be realized in several ways, e.g. by shared use, by extension of the product’s lifetime,...  

  • Substitution

    Replace scarce / toxic / high impact material with more sustainable alternative.

Value Proposition Strategies

  • Product Service System – product oriented
    Product Service System – product oriented

    Product-service system focused on the extension of services around a product (e.g. repair service, extended warranty,...).

  • On demand
    On demand

    Production on demand, eliminating unused stocks.

  • Branding (eco/premium)
    Branding (eco/premium)

    Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

  • Cost reduction
    Cost reduction

    Providing the customer with a cost reduction compared with BAU (e.g. shared use, avoiding waste handling fees, reducing resource consumption,…).

Value network strategies

  • Value chain collaboration
    Value chain collaboration

    Organisation in which the company effectively collaborates with customers and/or suppliers to create and capture value, going beyond the classical business model.