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Floow2, in the Netherlands, is an example of what an Airbnb for businesses could look like. A marketplace for equipment like forklift trucks and earth-diggers, it allows companies to list items they're not using, and have other businesses rent them out. The rental of idle capacity can - thanks to software and social media - become an important source of revenue for existing businesses.
Floow2 is aimed at small- and medium-sized businesses located near each other--say, within a five miles radius. One company might not need a van for a week, so a manager tells the rest of the community. Another might have received an extra order, so rents the van. One side gets rental income, the other takes care of business without heavy investment.

  • Website
  • Country: Netherlands
  • Sectors:
    • Sharing platform
  • Maturity level: Growing

Combined strategies

Circular Value Creation Strategies

  • Optimal product use
    Optimal product use

    Decreasing the amount of products needed for delivering a given amount of value. This can be realized in several ways, e.g. by shared use, by extension of the product’s lifetime,...  

Value Proposition Strategies

  • Asset sharing
    Asset sharing

    Generating customer value by enabling the shared use of their assets 

  • On demand
    On demand

    Production on demand, eliminating unused stocks.

  • Cost reduction
    Cost reduction

    Providing the customer with a cost reduction compared with BAU (e.g. shared use, avoiding waste handling fees, reducing resource consumption,…).

Value network strategies

  • Platform (online, other)
    Platform (online, other)

    An online or on-site solution to facilitate matching of supply and demand of materials or assets (e.g. product sharing, material exchange, reuse, etc.)