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Gyproc Saint-Gobain

Gyproc produces gypsum or plasterboards for interior construction. Gyproc boards are the only plasterboards in the world to have been awarded the Cradle-to-Cradle certificate.
Gypsum is basically infinitely recyclable. The properties of the material that can be found in drywall are identical to those in the raw material, so all you have to do to close the materials loop is to separate the plaster from the cardboard again. That’s what happens at Gyproc: the company recycles at least 25.000 tons of gypsum each year. This requires setting up a system of take-back management, for which Gyproc cooperates with building contractors.

  • Website
  • Country: Belgium
  • Sectors:
    • Construction
  • Maturity level: Growing

Combined strategies

Circular Value Creation Strategies

  • Material Recycling
    Material Recycling

    The valorization of industrial production residues or materials from end of life products into the same or other production chains

  • Substitution

    Replace scarce / toxic / high impact material with more sustainable alternative.

Value Proposition Strategies

  • Branding (eco/premium)
    Branding (eco/premium)

    Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

Value network strategies

  • Take back management
    Take back management

    Logistics  / establishing network collaboration for taking back end-of-life products from the customer, enabling the execution of a circular value creation strategy

  • Value network collaboration
    Value network collaboration

    Collaboration between different companies / government bodies, local communities, NGOs throughout the value network to achieve a common goal