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H&M Garment Collection

H&M believes fashion is far too precious to end up in landfills. In 2013, H&M therefore launched a garment collecting initiative worldwide. Unwanted garments - no matter what brand and what condition - can be dropped off at all H&M stores across the globe. The collected clothes are sorted by a partner company for reuse or recycling.

  • Website
  • Country: Sweden
  • Sectors:
    • Clothing
  • Maturity level: Growing

Combined strategies

Circular Value Creation Strategies

  • Material Recycling
    Material Recycling

    The valorization of industrial production residues or materials from end of life products into the same or other production chains

  • Reuse

    The common use of a product  (or product parts) spread over sequential timeframes.

Value Proposition Strategies

  • Branding (eco/premium)
    Branding (eco/premium)

    Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

Value network strategies

  • Take back management
    Take back management

    Logistics  / establishing network collaboration for taking back end-of-life products from the customer, enabling the execution of a circular value creation strategy

  • Value chain collaboration
    Value chain collaboration

    Organisation in which the company effectively collaborates with customers and/or suppliers to create and capture value, going beyond the classical business model.

  • Value network collaboration
    Value network collaboration

    Collaboration between different companies / government bodies, local communities, NGOs throughout the value network to achieve a common goal