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Les Rebelles d'Anvers

Clothing libraries are the perfect remedy for overconsumption. Everyone loves to replenish their wardrobe every once in awhile, yet consuming at such high speed puts enormous pressure on the entire system. The principle of leasing and returning clothes, by contrast, allows for some variation in your wardrobe, without having to buy new items all the time. Inspired by French and Dutch initiatives, the first Flemish clothing library, Les ReBelles d’Anvers, will open in the spring of 2016. The focus will be on Belgian fashion, both online and offline.

  • Website
  • Country: Belgium
  • Sectors:
    • Fashion
  • Maturity level: Start-up

Explore the Archetypes linked to this case

Combined strategies

Circular Value Creation Strategies

  • Optimal product use
    Optimal product use

    Decreasing the amount of products needed for delivering a given amount of value. This can be realized in several ways, e.g. by shared use, by extension of the product’s lifetime,...  

  • Substitution

    Replace scarce / toxic / high impact material with more sustainable alternative.

Value Proposition Strategies

  • Product Service System – use oriented
    Product Service System – use oriented

    Product-service system focused on the provision of a service by renting/leasing a product (e.g. rental of cleaning equipment)

  • Asset sharing
    Asset sharing

    Generating customer value by enabling the shared use of their assets 

  • Branding (eco/premium)
    Branding (eco/premium)

    Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

Value network strategies

  • Take back management
    Take back management

    Logistics  / establishing network collaboration for taking back end-of-life products from the customer, enabling the execution of a circular value creation strategy

  • Value chain collaboration
    Value chain collaboration

    Organisation in which the company effectively collaborates with customers and/or suppliers to create and capture value, going beyond the classical business model.

  • Localisation

    Organizing the physical flows of resources and products on a local scale (e.g. enabled by local 3D manufacturing, decentralized loop closure,....).