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Patagonia is a California-based clothing company, focusing mainly on high-end outdoor clothing.
Patagonia promotes the Common Threads Partnership between the company itself and its customers. Patagonia, on the one hand, garantuees to build useful things that last, to repair what breaks, to help find a home for patagonia gear which is no longer needed and to recycle what comes to the end of its useful life. The customer, on the other hand, agrees to buy only what he needs, to repair what breaks, to reuse (share) what he no longer needs and to recycle everything else.

  • Website
  • Country: United States
  • Sectors:
    • Clothing
  • Maturity level: Established

Combined strategies

Circular Value Creation Strategies

  • Material Recycling
    Material Recycling

    The valorization of industrial production residues or materials from end of life products into the same or other production chains

  • Reuse

    The common use of a product  (or product parts) spread over sequential timeframes.

  • Repair

    The correction of a specified fault to prolong the product’s lifetime.

  • Optimal product use
    Optimal product use

    Decreasing the amount of products needed for delivering a given amount of value. This can be realized in several ways, e.g. by shared use, by extension of the product’s lifetime,...  

Value Proposition Strategies

  • Branding (eco/premium)
    Branding (eco/premium)

    Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

Value network strategies

  • Platform (online, other)
    Platform (online, other)

    An online or on-site solution to facilitate matching of supply and demand of materials or assets (e.g. product sharing, material exchange, reuse, etc.)

  • Value chain collaboration
    Value chain collaboration

    Organisation in which the company effectively collaborates with customers and/or suppliers to create and capture value, going beyond the classical business model.