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Post-couture collective

The Post-Couture Collective, a project by Martijn van Strien, offers an alternative to today’s fashion system. His clothing is designed on the principles of open source.
He works with Spacer Fabric; a 3D-knit high-tech material that is made from recycled PET-bottles, and it is itself also recyclable. Consumers can choose to receive a made-to-measure construction kit at home, or they can use a laser cutter in a local makerspace in combination with patterns that can be digitally downloaded on the website.
Sustainability, innovation and local production should be the fashion industry’s main priorities according to Martijn van Strien. His innovative way of producing clothes makes it worthwhile to stop centralizing production in low-wage countries and to spread it over the entire world instead. In the local production spaces, the clothes aren’t made until someone buys them, which drastically reduces the waste stream.

  • Website
  • Country: Belgium
  • Sectors:
    • Clothing
  • Maturity level: Start-up

Combined strategies

Circular Value Creation Strategies

  • Material Recycling
    Material Recycling

    The valorization of industrial production residues or materials from end of life products into the same or other production chains

  • Optimal product use
    Optimal product use

    Decreasing the amount of products needed for delivering a given amount of value. This can be realized in several ways, e.g. by shared use, by extension of the product’s lifetime,...  

  • Resource efficiency
    Resource efficiency

    Decreasing the amount of material used for a given product.

  • Substitution
    Substitution

    Replace scarce / toxic / high impact material with more sustainable alternative.

Value Proposition Strategies

  • Branding (eco/premium)
    Branding (eco/premium)

    Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

Value network strategies

  • Platform (online, other)
    Platform (online, other)

    An online or on-site solution to facilitate matching of supply and demand of materials or assets (e.g. product sharing, material exchange, reuse, etc.)

  • Value chain collaboration
    Value chain collaboration

    Organisation in which the company effectively collaborates with customers and/or suppliers to create and capture value, going beyond the classical business model.