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Relooping Fashion

Old, worn-out cotton clothing can be turned into new fibers for the textile industry by using a cellulose dissolution technique developed by the VTT Technical Research Centre of Finland Ltd. The textile can be mixed and the resulting quality is even better than virgin cotton. The project group consists of organizations from  all stages of the value chain of circular textile recycling. The project is aimed at piloting and modeling a closed-loop business ecosystem in line with the principles of the circular economy. The closed-loop model can be also replicated in other industrial sectors, and works on a knowledge-sharing principle. The first clothing lines made of the new recycled fibers will be in stores toward the end of 2016.

  • Website
  • Country: Finland
  • Sectors:
    • Clothing
  • Maturity level: Start-up

Combined strategies

Circular Value Creation Strategies

  • Material Recycling
    Material Recycling

    The valorization of industrial production residues or materials from end of life products into the same or other production chains

  • Substitution
    Substitution

    Replace scarce / toxic / high impact material with more sustainable alternative.

Value Proposition Strategies

  • Branding (eco/premium)
    Branding (eco/premium)

    Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

Value network strategies

  • Take back management
    Take back management

    Logistics  / establishing network collaboration for taking back end-of-life products from the customer, enabling the execution of a circular value creation strategy

  • Value network collaboration
    Value network collaboration

    Collaboration between different companies / government bodies, local communities, NGOs throughout the value network to achieve a common goal