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Rotor Deconstruction

Rotor’s researchers and designers have been creating interior decoration and design installations since 2005, using recycled materials as often as possible. Yet as Rotor began working on larger scales, it had to face an important question: how to organize a steady supply of reusable materials while also guaranteeing quality? Such issues forced Rotor to look into reuse on a professional and large scale. As a result, Rotor Deconstruction was born, a company dedicated to recuperating recent (post-war) building materials.

  • Website
  • Country: Belgium
  • Sectors:
    • Construction
  • Maturity level: Growing

Combined strategies

Circular Value Creation Strategies

  • Material Recycling
    Material Recycling

    The valorization of industrial production residues or materials from end of life products into the same or other production chains

Value Proposition Strategies

  • Branding (eco/premium)
    Branding (eco/premium)

    Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

Value network strategies

  • Take back management
    Take back management

    Logistics  / establishing network collaboration for taking back end-of-life products from the customer, enabling the execution of a circular value creation strategy