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Focus on relationship with the customer – From product to service

Companies within this archetype focus on providing a service that directly addresses the needs of their customers, rather than on selling a product. They typically put a strategic focus on business strategies, like product-service systems or on-demand production, allowing them to apply sustainable materials management strategies within their own company, or allowing others to do so, e.g. by offering a sharing platform.

Combined strategies

Circular Value Creation Strategies

  • Remanufacture

    Return product /component to original specifications (remanufacturing) or to satisfactory working conditions (refurbishment).

  • Reuse

    The common use of a product  (or product parts) spread over sequential timeframes.

  • Repair

    The correction of a specified fault to prolong the product’s lifetime.

Value Proposition Strategies

  • Product Service System – product oriented
    Product Service System – product oriented

    Product-service system focused on the extension of services around a product (e.g. repair service, extended warranty,...).

  • Product Service System – use oriented
    Product Service System – use oriented

    Product-service system focused on the provision of a service by renting/leasing a product (e.g. rental of cleaning equipment)

  • Product Service System – result oriented
    Product Service System – result oriented

    Product-service system entirely focused on delivery of a performance (e.g. amount of clean products).

  • Asset sharing
    Asset sharing

    Generating customer value by enabling the shared use of their assets 

  • On demand
    On demand

    Production on demand, eliminating unused stocks.

Value network strategies

  • Take back management
    Take back management

    Logistics  / establishing network collaboration for taking back end-of-life products from the customer, enabling the execution of a circular value creation strategy

  • Platform (online, other)
    Platform (online, other)

    An online or on-site solution to facilitate matching of supply and demand of materials or assets (e.g. product sharing, material exchange, reuse, etc.)