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Focus on sustainable identity – Circularity as a unique selling proposition

This archetype groups companies that do not emphasize one of the three strategy categories, but choose to put forward being a circular business as a central element in their company identity. 

Combined strategies

Circular Value Creation Strategies

  • Material Recycling
    Material Recycling

    The valorization of industrial production residues or materials from end of life products into the same or other production chains

Value Proposition Strategies

  • Branding (eco/premium)
    Branding (eco/premium)

    Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).

Value network strategies

  • Take back management
    Take back management

    Logistics  / establishing network collaboration for taking back end-of-life products from the customer, enabling the execution of a circular value creation strategy