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BMA Chairs
BMA makes ergonomic office chairs. These chairs are designed for disassembly and can be easily refurbished after a certain use phase. BMA buys back used chairs from clients. The parts are re-used in new chairs or are returned to the supplier to be processed into new parts. The armrests and the base are fully re-used where possible. They also hires out chairs including a maintenance and cleaning contract.
- Website
- Country: Netherlands
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Sectors:
- Furniture
- Maturity level: Established
Explore the Archetypes linked to this case
Combined strategies
Circular Value Creation Strategies
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Remanufacture
Remanufacture
Return product /component to original specifications (remanufacturing) or to satisfactory working conditions (refurbishment).
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Reuse
Reuse
The common use of a product (or product parts) spread over sequential timeframes.
Value Proposition Strategies
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Product Service System – use oriented
Product Service System – use oriented
Product-service system focused on the provision of a service by renting/leasing a product (e.g. rental of cleaning equipment)
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Branding (eco/premium)
Branding (eco/premium)
Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).
Value network strategies
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Take back management
Take back management
Logistics / establishing network collaboration for taking back end-of-life products from the customer, enabling the execution of a circular value creation strategy