Focus on sustainable identity – Circularity as a unique selling proposition
This archetype groups companies that do not emphasize one of the three strategy categories, but choose to put forward being a circular business as a central element in their company identity.
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Combined strategies
Circular Value Creation Strategies
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Material Recycling
Material Recycling
The valorization of industrial production residues or materials from end of life products into the same or other production chains
Value Proposition Strategies
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Branding (eco/premium)
Branding (eco/premium)
Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).
Value network strategies
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Take back management
Take back management
Logistics / establishing network collaboration for taking back end-of-life products from the customer, enabling the execution of a circular value creation strategy