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Patek Philippe
Patek Philippe is a prestigious Swiss luxury watch manufacturer founded in 1851. The company promotes its watches with the baseline "You actually never own a Patek. You merely look after it for the next generation." The manufacturer promotes a Patek Philippe watch as a treasure for (beyond) life with appeals to emotion and heritage.
- Website
- Country: Switzerland
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Sectors:
- accessories
- Maturity level: Established
Explore the Archetypes linked to this case
Combined strategies
Circular Value Creation Strategies
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Optimal product use
Optimal product use
Decreasing the amount of products needed for delivering a given amount of value. This can be realized in several ways, e.g. by shared use, by extension of the product’s lifetime,...
Value Proposition Strategies
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Branding (eco/premium)
Branding (eco/premium)
Enabling a price premium by highlighting/guaranteeing quality and or environmental claims (e.g. certificates, environmental stewardship,...).